Choosing the right email marketing platform can feel overwhelming, especially when pricing models shift based on the number of emails you send each month. In this guide we break down Brevo pricing by email volume from 5,000 to 100,000 emails, illustrate real‑world cost scenarios, and show you how to calculate the most cost‑effective plan for your business.
Why Email Volume Matters for Pricing
Brevo (formerly Sendinblue) charges a monthly fee that scales with the total emails you plan to send. Unlike some competitors that charge per contact, Brevo’s model lets you pay only for the volume you need, making it ideal for seasonal campaigns or growing lists.
Key pricing factors
- Monthly email quota: The core driver of price.
- Feature tier: Free, Lite, Premium, or Enterprise adds automation, segmentation, and support levels.
- Over‑age charges: Exceeding your quota may incur a per‑email fee unless you upgrade.
Brevo Pricing Breakdown (2024)
| Emails / Month | Lite Plan | Premium Plan |
|---|---|---|
| 5,000 | $19 USD | $49 USD |
| 10,000 | $29 USD | $69 USD |
| 20,000 | $39 USD | $89 USD |
| 30,000 | $49 USD | $109 USD |
| 40,000 | $59 USD | $129 USD |
| 50,000 | $69 USD | $149 USD |
| 75,000 | $99 USD | $199 USD |
| 100,000 | $119 USD | $249 USD |
All plans include unlimited contacts, a dedicated IP option for Premium, and advanced reporting. The Lite plan caps at 20,000 contacts, while Premium removes most limits.
Example Scenarios
1. Startup sending 6,000 newsletters per month
Since 6,000 falls between 5k and 10k, you’d choose the Lite 10,000‑email tier at $29 USD. This gives you a buffer for growth without paying for unused capacity.
2. E‑commerce brand with 35,000 promotional emails
Two options:
- Lite 40,000 – $59 USD. Good if you don’t need advanced automation.
- Premium 40,000 – $129 USD. Adds transactional email support, A/B testing, and priority support.
Most merchants pick Premium for the extra deliverability tools.
3. Seasonal campaign spikes to 90,000 emails
Upgrade to the Premium 100,000 tier at $249 USD for the month. After the peak, downgrade back to the 30,000‑email Lite plan, saving $180.
How to Calculate Your Ideal Plan
- Estimate your average monthly email volume (including newsletters, promotions, and transactional messages).
- Pick a tier that offers a 10‑20% cushion to avoid over‑age fees.
- Match the tier to the feature set you need – automation, landing pages, or dedicated IP.
- Use the table above to compare monthly costs.
FAQ
What happens if I exceed my email quota?
Brevo will pause additional sends and prompt you to upgrade. Some plans allow a one‑time over‑age charge (e.g., $0.001 per extra email) but it’s usually cheaper to move to the next tier.
Can I pay yearly for a discount?
Yes – opting for annual billing typically saves 10‑15% on both Lite and Premium plans.
Is there a limit on contacts?
Both Lite and Premium allow unlimited contacts, but the Lite plan caps advanced features like advanced segmentation.
Do I get a free trial?
Brevo offers a 30‑day free trial with 300 emails per day, perfect for testing deliverability before committing.
How does Brevo compare to competitors?
Compared to Mailchimp or Constant Contact, Brevo’s volume‑based pricing can be up to 30% cheaper for high‑volume senders, especially when you need advanced automation.
Next Steps
1. Create a free Brevo account and explore the dashboard.
2. Run a quick send test to gauge deliverability.
3. Choose a tier from the table above that aligns with your projected volume and required features.
Ready to scale your email marketing? Sign up for Brevo today, pick the plan that matches your email volume, and start sending with confidence.
Internal linking ideas: “How to Build High‑Conversion Email Templates” and “Automation Workflows for E‑commerce Stores”.
External reference: A recent HubSpot State of Marketing Report 2024 on email ROI.
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